is there a danger in overusing sales promotions?

Found insideDriving Superior Returns on Marketing Investments Michael Dunn ... because they saw a huge opportunity to partner with their retailers to drive more value ... Found inside – Page 118However, the real threat for e-mail marketing is its overuse. Due to its low cost and its reputation for effectiveness, e-mailing has been used to bombard ... Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including ... Found inside – Page 508Sales promotion has become the most frequently used ( overused ? ) method of ... At www.coolsavings.com , marketers can access the site directly to update their promotion offers and to promote various products and services . In exchange ... For some , the Internet has been a threat that might take away job opportunities . Found inside – Page 95In 1955 , the advertising of certain types of spirits was restricted in all ... a message to the effect that overuse of alcohol is dangerous to health . Found insideSales promotion refers to activities or objects that attempt to encourage salespeople, ... While there are no hard and fast rules, a brand, for example, ... Found inside – Page 200Findings À Harm arising from aggressive marketing and sales of healthrelated products and services (including dangerous and defective ones) in order to ... Found inside – Page 425But there are really two parts to the timing question : ( 1 ) When is the best time to use sales promotions ? and ( 2 ) How often should they be used ? Overusing sales promotions can erode profitability and give an organization an unfavorable image . Some of the major dangers in using them too often are : 1. They may lead to ... Found inside – Page 94... the expertise of the P - MS . Advertising people , rated P - M ' expertise lower than their contribution to decisions or the authority wielded . ... Nor are they seen as a serious threat to others in the managerial hierarchy . Sales executives gave ... Found insideAccording tothe June 9,2010, article in eMarketer, “Coupons Drive Sales on Social Media ... there is a danger to the retailer in overusing social media as a ... Found inside... their introduction to the public to fight a series of different infections, so much a wonder drug that no one seemed to question the danger of overuse, ... Found inside – Page 3009... although they have no unusual risks . Fully a quarter of their income is spent on promotion and marketing , a practice resulting in overuse of drugs and ... Found inside – Page 10531... we believe that pharmaceutical advertising should provide , without bias ... many months prior : the swiftly mounting danger of overuse of antibiotics . Found insideThe EFPIA code regulates all marketing and communications activities in the ... events as well as promotions that encourage the overuse of a product. Found insideToo many marketers generally advise that kid products, advertising, or promotions should be fun, but add very little knowledge as to what fun actually means ... Found inside – Page 865Do these facts reflect dangerous overuse of antibiotics ? ... the same time their promotional expenses have declined sharply imply that physicians prescribe ... Found insidePROGRAM NAME : Pood and Drug Advertising T. Donegan CODE : ASSISTANT ... and long - term medical risks of advertising which may encourage the overuse ... Found inside – Page 2We presume that the obvious and serious risks of popularizing prescription ... An added , particularly disturbing risk is that advertising will lead to ... Found inside – Page 3009... although they have no unusual risks . Fully a quarter of their income is spent on promotion and marketing , a practice resulting in overuse of drugs and ... Found inside – Page 12A Bibliography of Health Promotion Materials ... ( ADM ) 82-1220 ; for sale by the Superintendent of Documents , Stock No. 017024-01147-9 , $ 4.25 . Found inside – Page 4The 10 Basic Sales Promotion Techniques-- and how to Use Them Don E. Schultz, William A. Robinson, Lisa Petrison ... However , this huge growth has led many managers to worry that their firms have begun to rely too much on sales promotion activities . ... The overuse of sales promotion activities may have the potential of resulting in less positive attitudes toward the ... Other promotions such as sweepstakes or premiums may require substantial planning and may involve risks that ... Found inside – Page 59Likewise, recognize the dangers of the overuse of PowerPoint. Is the presenter engaging the listeners, or forcing a one- interpretation worldview on them? Found inside – Page 1347FOUND LINK TO SALES Working without a specific grant and at a total cost of ... 1967 warned doctors that a potential hazard existed in excessive use of all ... Found inside – Page 134Risks of each alternative: What if there is no demand for hoagie rolls? ... market for the hoagies and wheat bread using a sales promotion. Found inside – Page 145However , since negative impressions usually fade out much faster than positive impressions , negative advertising and selling is less ... Another danger is the linkage between fear and disgust . Overuse of the fear approach may evoke reactions of avoidance and disgust , and the latter may become associated with the ... Found inside – Page 178FSIs were a hot advertising vehicle about ten years ago ; then papers became so cluttered with them that their drawing ... is now on the rise again , so they are currently a strong ad vehicle , but could be in danger of becoming overused again . Found inside – Page 52Resultful Direct Advertising a Plannod , Created and Produced by D. H. AHREND CO . kas won # 1621 with a surface area ... Under this system , the necessary metal is always available when needed ; and there is no danger of overuse ... Found inside – Page 118However , the real threat for e - mail marketing is its overuse . Due to its low cost and its reputation for effectiveness , e - mailing has been used to ... Found inside – Page 154It is dangerous to overuse and misuse it , just as there is danger in overpackaging . Packaging programs should be developed with a full understanding of the implications of the highly subtle and technical forces at play in the makeup of ... Found inside – Page 193Likewise , the overuse of P.O.P. advertising will make the store appear cluttered and will occupy space that might be ... There is , as well , a danger of wasting advertising dollars : It serves little purpose , for example , to give 16 calendars to the ... Found inside – Page 283If they attempt to push distributor brands ( not nationally advertised ) in their advertising , they obtain little attention . Unless they are ... There is a danger that shoppers will question the reliability of the unknown brand and the reputation of the local business that attempts to sell it . A big store , on ... Using a price story does not mean , however , that the " sale ” technique should be overused . To make sales ... Found inside – Page 53ADVERTISING WARNINGS UNNECESSARY — HIGH DEGREE OF AWARENESS Warnings are generally redundant if they convey information that is widely known . Found inside – Page 14Most businesses use the percentage of sales method to set their advertising budget . When sales are ... Instead , I'll tell you why price is so overused in marketing , why it's bad , and some do's and don't's to follow when you have to cut prices . Why is price so ... wars bad ? Besides the obvious - lower profitability - When you you run into the danger of attracting deal 14 BUSINESS JOURNAL , JULY 1988. Found inside – Page 92ADVERTISING WARNINGS UNNECESSARY — HIGH DEGREE OF AWARENESS Warnings are generally redundant if they convey information which is widely known . Found inside – Page 53Small marketers will want to provide for it in their advertising budgets as a ... DANGERS TO AVOID Direct mail , like all other advertising , must be well ... Found inside – Page 126Fourth , until many markets become available , there is a potential danger of overuse- overuse that can influence and contaminate results . And finally , we should not forget that as important as behavioral and sales data are , to really ... Found inside – Page 13For example, political parties are often criticized for their overuse of marketing. They are heavy users of marketing research to find out what the views of ... Found inside – Page 119Nancy D. Campbell DRUGS AND DIRECT-TO-CONSUMER ADVERTISING In the 1990s, ... media— including television, radio, and magazines—to advertise their products. Found inside – Page 305Co-branding partners must carefully coordinate their advertising, sales promotion and other marketing efforts. ... Line extensions also involve some risks. Found inside – Page 250Surprise gifts to existing customers : Eg . Passport scheme by “ Hero Honda ” Drawbacks Explanation : Overuse of sales promotion can be dangerous to the ... Found inside – Page 10529... we believe that pharmaceutical advertising should provide , without bias ... many months prior : the swiftly mounting danger of overuse of antibiotics . Found inside – Page 476marketing mix, they will not revive the fortunes of an outdated brand, and overuse can be ... There are eight dangers commonly associated with promotions: I ... Found inside – Page 263Well - planned and well - executed promotions represent an important tactical weapon to service marketers in their search for profitability and competitive ... Found inside – Page 256A penetration policy is appropriate when there is (1) high price elasticity of demand, (2) strong threat of imminent competition, and (3) opportunity for a ... Found inside – Page 63... of Promotion and Advertising of Over-the-counter Drugs on Competition, ... The Bureau of Narcotics and Dangerous Drugs in their recently promulgated ... Found inside – Page 128There are also problems with giveaways and the overuse of sales promotions that can cheapen the organisation's image and cause brand damage. Found inside – Page 329However, there is very little research on rebates. ... The study provides a significant example of the dangers of overusing promotions in a predictable way. Found inside – Page 57PROGRAM SUMMARY PAGE__ OF PROGRAM NAME : Pood and Drug Advertising T. ... costs and long - tera medical risks of advertising which may encourage the overuse ... Found inside – Page 1347Hearings, on Effect of Promotion and Advertising of Over-the-counter Drugs on Competition, Small Business, and the Health and ... Also , the British Committee on Safety of Drugs in 1967 warned doctors that a potential hazard existed in excessive use of all nebulizers ... British statisticians have documented the decline in asthmatic deaths that health officials have attributed to their 1967 and 1968 action . Begun to rely too much on sales promotion activities their advertising budget for the hoagies and wheat using! There is very little research on rebates is very little research on rebates they have unusual! 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