While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in ... Found inside – Page 182... of consumption in modern American society. J Consum Res 12:142–154 Huber J, McCann J (1982) The impact of interential beliefs on product evaluations. This edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. Found inside – Page 169Qualitative Market Research: An International Journal, 23(2), 265–285. ... economics_of_climate_change.pdf Thaler, R. H., & Sunstein, C. R. (2008). Found inside – Page 600Journal of Marketing Communications, 14, 11–17.doi:10.1080/13527260701467760 Beardsworth, A., ... projets/genres_divertissement.pdf Becker, G. S. (1965). Found inside – Page iResearchers and managers alike will find this book to be a handy reference guide to social media in emerging markets. This book focuses on the role of social media as the next major game-changer. Found inside – Page 10415th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, ... Oxford (1998) The Impact of Social Media on Cause-Related Marketing ... In the second essay she discusses several approaches to measure product differentiation in spatial contexts. Found inside – Page 67Retrieved from https://tantor-marketing-assets.s3.amazonaws.com/sellsheets/1920_MineIsYours.pdf. Capozza, D.R., Hendershott, P.H., Mack, C., & Mayer, ... This book defines a framework and theory for lateral marketing and the development of breakthrough ideas that will succeed in a consumer market already over-saturated. 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Found inside – Page 17Accessed 22 May 2015 ITU (2012) Measuring the information society. http://www.itu.int/ITU-D/ict/publications/idi/ material/2012/MIS2012_without_Annex_4.pdf. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either ... This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. Found inside – Page 113Chouldechova, A. (2016), “Fair prediction with disparate impact: A study of ... (Digital) Single Market, Production, Consumption, Employment and Society, ... 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This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. Found inside – Page 389Digital media and society: Implications in a hyperconnected era. www3.weforum. org/docs/WEFUSA_DigitalMediaAnd- Society_Report2016.pdf World Health ... Found inside – Page 207International Journal of Business and Society, 7(2), 108–118. ... Niagara region: Understanding the wine tourism market and its implications for marketing. Found insideFilser, M. (2002) “le marketing de la production de l'expérience : Statut théorique et implications managériales », Décisions Marketing, Vol.28, No.28, ... Sharing Economy and the Impact of Collaborative Consumption provides emerging research on the impact that the sharing services are having on society as well as the importance of the sharing economy development in the coming years, dealing ... Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. Found inside – Page 99Business & Society, 45(1), 126–142. Vishwakarma, A., Nema, A., & Sangle, ... Impact of market orientation on environmental sustainability strategy. This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. Found inside – Page 131There is an important marketing consequence if girls do not attend school. ... they work and consider themselves to be on par with males in the society. Found inside – Page 34Velo Quebec Association ( 2006 ) Bicycling in Quebec in 2005 . http://www.veloquebec.info/documents/bicyclingquebec2005-en.pdf Wilbur Smith Associates ( 2001 ) Bicycle Tourism in Maine : Economic Impacts and Marketing . Wisconsin ... 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