This book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. From setting priorities to capturing requirements to navigating trade-offs, this book makes it easy. Found insideThis is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed! In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework ... Found insideThese new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders. This is no mere tech issue. I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. "This book is a fantastic catalyst to rethink which skills you need in a product team in order to be truly innovative - and then details exactly how to change both your hiring and coaching practices to foster those skills in your ... Across all of these break-out companies, a set of common patterns has evolved into a repeatable playbook that Gil has codified in High Growth Handbook. Annotation Lawley teaches new and seasoned product managers and marketers powerful and effective ways to ensure they give their products the best possible chance for success. Found insideCreating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Found inside – Page iThe overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. If you're a product manager-or would like to pivot into product whether from business, consulting, project management, or engineering-this book is for you. Found insideAlthough texts on project management are common, the material presented here is unique, instead focusing on product development, a challenging segment of project management because of the high level of uncertainty, the need for a robust set ... Found insideIn this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. When your product fails to gain traction, when your team falls apart, or when your manager gives you tough feedback-these are all opportunities to learn principles that will help you succeed. Found insideIt walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate ... Written for current managers and developers moving into management, Appelo shares insights that are grounded in modern complex systems theory, reflecting the intense complexity of modern software development. Found insideAnd in preparation for writing this book, he interviewed well-known startup founders, product managers, executives, and CEOs at hundreds of name brand and agile organizations. Found inside – Page 20The product manager needs to spearhead the product management function and possess the necessary qualities and skills to perform the functions expected of ... Everyone Communicates, Few Connect, helps you succeed by revealing Maxwell’s Five Principles and Five Practices to develop this crucial skill of connecting, including: finding common ground keeping your communication simple capturing ... Grab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. Yet only a fraction of PMs have been trained for their jobs. If you're a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools you need to take your career skills to the next level. Whether you're developing a product for a small start-up or a multinational corporation, this book will prove invaluable. Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product ... Found inside – Page 42The software product manager is supposed to be the person chiefly responsible for all relevant aspects concerning his product. Management skills are ... With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that is noticeable and measurable. Found insideWhy do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Agile has already transformed how modern companies build and deliver software. This practical book demonstrates how entire organizations—from product managers and engineers to marketers and executives—can put Agile to work. Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. Found insideThis book will help you become a better product leader. If you're looking for an effective and proven approach to product management – one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error – this is the ... Found inside"The Product Manager's Handbook" is the essential guide to successful product management in today's fast-changing business world. Found insideThis book and practice will help readers positively impact every area of their physical and mental health through mindfulness, from productivity and focus, to stress and anxiety relief, sleep, weight-loss, personal relationships...and the ... That's what this book is about: how goals live at the center of your organizational system and how you can leverage their potential for organizational development by adopting OKRs in an intentional way.This short, practical book includes ... Lawley teaches project managers how to work more effectively with their teams, how to influence, how to get the most important work done in less time, and how to manage and accelerate one's career. Found inside – Page iThe book covers: How empowered product teams are different from the "feature teams" used by most companies to build technology products Recruiting and coaching the members of product teams Creating an inspiring product vision and product ... Found insideThis is essential reading to remain relevant tomorrow." —Frerk-Malte Feller, Workplace by Facebook "When asked what product is, and how companies can accelerate growth, I always start with 'read INSPIRED and then we can talk.'" —Sarah ... This book will teach you how to answer these questions and more. Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. The answers are now stronger and easier to follow. In total, thousands of changes have made in this brand new 3rd edition of the book. This is the new edition of the book formerly titled PM Interview Questions. This book is suitable for PMs of all levels from individual contributors to senior executives. This book gives executives and managers the information they need to build strong, enduring, and profitable brands. 30 MBA grads a few years out of school recollect their triumphs and missteps before and after business school. This is After School: Is Getting an MBA Really Worth It? An MBA is a big commitment, so you want to get the most out of it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. This book has been written to provide you with the insights that you are going to need in order to develop your product management skills. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. The PM Interview is a big commitment, so you want to get the most out of school recollect triumphs... 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