The following study explores the role that celebrity endorsers play in generic advertising, based on the example of the "Got milk?" print advertising campaign. Found insideThe visual rhetorical device of blackface has white supremacist and racist foundations as Patton (2008) detailed in “Jim Crow on Fraternity Row: A Study of ... Found inside – Page 150Both verbal and visual rhetorical devices employ artful deviations that provide a twist on the familiar. This inherent incongruity of rhetorical devices ... Found insideIn The Art of Rhetoric, Aristotle demonstrates the purpose of rhetoric—the ability to convince people using your skill as a speaker rather than the validity or logic of your arguments—and outlines its many forms and techniques. Found insidePosters for Peace tells the story of those posters, bringing to life their rhetorical iconography and restoring them to their place in the history of poster art and political street art. Found inside – Page 81four major themes : ( 1 ) the existence of rhetorical devices that distanced the ... A new rhetoric Visual rhetoric is the telegraphy of meaning via a ... Found insideAs such, multi-modality has become a central concern of visual rhetorical ... appeals are made in political posters through a variety of rhetorical devices. Found insideIn material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of ... The Handbook of Visual Analysis is a rich methodological resource for students, academics, researchers and professionals interested in investigating the visual representation of socially significant issues. Found inside – Page 228Analysis of rhetorical devices: Pun: The word choice of “thirsting” creates a double meaning; in addition, the slogan creates an effective visual image in ... First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company. This book advances research on cartoons and humour in the Saudi context. It contributes to the growing multimodal research on non-interactional humour in the media that benefits from traditional theories of verbal humour. This book provides a helpful model for examining art and literature as social and religious tools, and advances the importance of visual rhetoric within studies of art and social expression. This book aims to answer that question by looking at a number of interrelated histories, as well as evaluating a wide range of methods and practices from fields in the humanities, social sciences, and information sciences to determine what ... Found insideVisual rhetoric alsoincorporates thesetwo poles methodologically. ... include visual argument, enthymeme, topoi, common rhetoric devices such as depiction ... Benjamin Franklin's Vision of American Community highlights these changes as it examines his pictorial representations of British America through several decades."--BOOK JACKET. Found inside – Page 55By speaking of one thing as though it were something else, we not only serve a strategic end, we also break down visual barriers in the minds of our readers ... This book represents a practical aid that will allow the reader to understand classical rhetoric whilst focusing on the needs of modern jurists. Together, the cases in this book demonstrate how visual-material rhetorics illuminate the contexts that shape our various lived and embodied experiences and how visual-material rhetorics function in the service of advocacy. Redefining composition to include conscious attention to images and design, Picturing Texts is the first writing textbook to show students how to compose visual texts as well as how to read them. The author illustrates how designers can utilize the tools of rhetoric. A thematic, visual reader for courses in composition and cultural studies. Rhetorical Visions is the visual reader with the most support for analytical writing. Inventing a Voice is a comprehensive work on the lives and communication of twentieth-century first ladies. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. Intussen hebben 'gebruiksfilms' echter nog steeds het imago van een zeer 'formulair' genre. Eef Masson nuanceert dit beeld in haar boek en stelt een methodologie voor die de aandacht vestigt op de retorische diversiteit van deze films. Found inside – Page iOver multiple editions, this transformative text has taught the lively art of rhetorical criticism to thousands of students at more than 300 colleges and universities. Found insideThe visual design of these early levels accomplishes several things from a ... However, if one does not confine analysis of rhetorical devices solely to ... Found inside – Page 359Generally speaking, a text is a discrete rhetorical artifact that can be ... a striking or arresting composition. visual metaphor: a rhetorical device that ... Found inside – Page 1447 Rhyme - like all the above rhetorical devices , rhyme can be used in poetry . ... Visual rhetoric Photographers and film - makers have evolved their own ... Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various ... Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. This book interrogates conventional notions of writing. Found inside – Page 234The formal, visual devices employed in the illustrations of the Carrara Herbal ... the use of rhetorical conventions popular in contemporary oratory. Featuring roughly sixty specially commissioned essays by an international cast of leading rhetoric experts from North America, Europe, and Great Britain, the Handbook will offer readers a comprehensive topical and historical survey of the ... Found inside – Page 66The rhetoric of visual language is not that different from the spoken or written language. Visual designers tell stories through the same rhetorical devices ... Found inside – Page 116Davison argues that Reuters has used this visual rhetorical device in its annual report to frame a potentially risky investment in development against the ... Found inside – Page 11By studying sites that display clear company philosophies and by analyzing the way the sites use visuals, including visual rhetorical devices— that is, ... Found inside – Page 145Radical Cooperation and Borderlands Rhetoric Adela C. Licona ... Blair's visual enthymemes are rhetorical devices and strategies that are implicated in the ... The genres of illustration considered in this book include military strategy and tactics, garden design, instrumentation, Bibles, scientific schema, drawing instruction, natural history, comparative anatomy, and Aesop’s Fables. This book advances research on cartoons and humour in the Saudi context. It contributes to the growing multimodal research on non-interactional humour in the media that benefits from traditional theories of verbal humour. Fifty years after Berger and Luckmann published their classic text The Social Construction of Reality, two leading sociologists of media, Nick Couldry and Andreas Hepp, revisit the question of how social theory can understand the processes ... Rhetoric, Through Everyday Things is the first book-length collection of essays that explore the vibrant materiality of everyday objects in rhetorical theory, practice, and writing. The paper also contains a discussion of the historical context and times surrounding the images, helping to place the texts within a proper framework for discussion. Found inside – Page 365The strategic approach examines the potential of visuals to elicit desired ... and visual artifacts as rhetorical devices––especially through visual tropes ... Found insideThis broad-ranging text offers a comprehensive outline of how visual images, language and discourse work as `systems of representation'. In Non-discursive Rhetoric, Joddy Murray uses concepts from philosophy, rhetorical theory, and recent advances in neuroscience to develop a model of composing that connects contemporary writing practices, technology, and image functions ... 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